Martha Stewart Radio

We just wrapped up a live interview on Martha Stewart Radio. Traditionally, radio is a little more difficult to convert listeners to customers, because they are usually in their cars. We have to make enough of an impression and hold their interest enough that when they finally reach their destination they come visit us. Additionally, Martha Stewart's listeners are primarily DIY'ers, but we had great success when Jera appeared on her show last year, so we knew this was a great opportunity.

We were able to tell the truth about how difficult and time-consuming it can be to make a personalized keepsake with alphabet photographs, unless you have the equipment to do the job right. I accurately explained that it can take a few weeks just to get the letters for a name and then have to pay to get it custom framed can end up costing twice as much in the end. While we’re not naïve enough to think everyone who hears the show is going to put off the weekend plans, grab the family, the camera, and head out letter hunting, it would be irresponsible of us to make it sound easy. We might have legions of listeners wondering, “Why?! Why did you make me drag my family all over town for two straight weekends when we could have been getting other things done with our precious time?! Now, my husband and kids are cranky, the housework is piling up, and I’m running around like Ansel Adams over here taking pictures of things while strangers point at me like I’m crazy! To top it off, my name is MEHATAPEMAPETULAN, and so far I only found 5 letters that will work!”

We were the first segment in a series called “Collectors Week”, and while many of the guests are going to be experts at collecting antiques and other more common items, we were the “letter photograph” collectors. It was a cool spin.

The show's host, Emily, was truly excited about what we're doing and very complimentary. We had a great time. Thanks to everyone there for making it a memorable experience.