How much would it cost to do it myself?

A few times we’ve heard the comment “I should just do this myself.” People often ask us how difficult it is to find “letters” for a name. Actually, that is just part of the battle. If you can muster the time you can certainly find the letters. It might take a day or so to find the letters in your name – some letters are harder than others to find.

Let’s say you value your time at $10/hour and it takes 8 hours to find them (depending on how much money you currently make on average for an hour’s work this could be high or low). Your cost (actually, the opportunity cost of engaging in “letter hunting” versus the myriad of other things you and your family could be doing with your time) is currently $80.00. Once you add the cost of fuel for driving around your community, you can probably add $20.00. For a custom frame, which would fit a name of any length, you are probably looking at a minimum of $100, but probably closer to $150. At this point you have spent $200.00 - $250.00 worth of time and money when everything is taken into consideration.

Or….you could spend 10 minutes on our site and have a custom-framed piece of art on the way to your front door in a matter of days for a fraction of the true cost to you! When Jera went on the Martha Stewart show, we were a little concerned we were going to be dealing with the “do-it-yourself” demographic. Judging on the amount of orders we had from that show, I’d say we underestimated how much people valued their free time!